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Agenda Booklet
This is the the agenda booklet for the event. This was the first and main piece of this project. I began this concept by sampling the water from the cover photo to create the color scheme. This was the first "Experience" booklet that had utilized not only an inside spread (as seen by the middle left photo) but also the cover as a spread (top left). The bottom left photo shows how the booklet was laid out. On the right is a sample page of the layout. This was the first page in the booklet. The logo (top right) of the event was also created by me. The font family used throughout this event was Helvetica Neue.
Image selection and designs were done by me. All images are ©Sports Illustrated.
Boolket size: 5x7 in. with 0.125 in. bleeds

Please click thumbnails below for a breakdown of the project pieces.