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SI.com Ad Comp
This was an advertisement comp I made for SI.com's football season. Above you will see the comp I created on the left and the actual printed pieces done by the Imaging Department on the right. The comps were created to so that my department head John Jaxheimer might be able to pitch the concept to his superiors. As you can see, the overall look changed, but the basic concept is still very noticeable. Some photos were also retained in the transition from my initial comp to the final printed piece. This advertisment first ran in the September 3, 2007 issue of Sports Illustrated (also known as the the NFL Preview/Fantasy Football issue).
All images are ©Sports Illustrated.