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SI Summer Staff Party 2007 Invite
This was an invite I created for the SI Summer Staff Party 2007 at the West 79th Street Boat Basin Café. After viewing the Boat Basin's logo, I got the concept of the SI logo inside of a life preserver. This became the overall logo design for the party invite. The red background was based on the traditional SI red with an added gradient. The top image is the other side of the invite and is seen when the page is tri-folded. This project was overseen by John Jaxheimer and Christine Rosa. The concept and design were by me. SI logo ®©Sports Illustrated.
Actual size: 8.5x11 in.