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GrC 337 - Consumer Packaging: "Rockstar Advertisement"
This was part of a group project that involved redesigning a product's packaging. My group decided to redesign the container for Rockstar Energy Drink. Instead of a can, we put it into a 20 oz. bottle form. As part of the project, we were required to create a magazine advertisement. I decided to go with an innovative and fresh look for the advertisement. The finished piece was created for use in the magazine Rolling Stone, as evident by its irregular shape and larger dimensions. The entire advertisement was created using Adobe Illustrator. I decided to push my skills to their absolute max when creating this piece. It became my first highly detailed vector art.
Actual size: 10x12 in. with 0.125 in. bleeds